Google’s Project Loon, the nine-year project to provide internet from balloons is being closed down due to lack of interest from governments and potential investors, Electronics Weekly reported.

The project had recent competition from Elon Musk’s 12,000 satellite Starlink constellation that will deliver worldwide broadband. 

“We talk a lot about connecting the next billion users, but the reality is Loon has been chasing the hardest problem of all in connectivity — the last billion users: The communities in areas too difficult or remote to reach, or the areas where delivering service with existing technologies is just too expensive for everyday people,” says Loon CEO Alastair Westgarth, “while we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business.”

While the project may be shelved Loon developed some useful technology.

“We hope that Loon is a stepping stone to future technologies and businesses that can fill in blank spots on the globe’s map of connectivity,” said  Astro Teller, the boss of Alphabet X – Google’s moonshot projects unit, “we want to share what we’ve learned and help creative innovators.”